AWS x DATA DRIVEN SERIES x WIRED

WIRED Brand Lab developed two custom content series combining video and editorial, featuring Germany’s Bundesliga and PGA Tour golfer Max Homa. The work took complex, data-heavy concepts and translated them into clear, human stories designed for non-technical audiences. By grounding the narrative in familiar, real-world examples, the content helped business leaders understand how data can drive smarter decision-making without requiring technical expertise.

All content lived within a custom hub page, creating a single destination that unified storytelling, education, and performance insights.

RESULTS: +22% Lift in AWS Thought Leadership and +20% Lift in Brand Familiarity

Watch the WIRED x AWS Bundesliga film here!!
Watch the WIRED x AWS PGA Tour Film here!!!