THE BAG DROP - GQ

This pure editorial series was born from a shift in how editorial and commercial teams collaborate. By sharing audience and partner insights with GQ’s editorial leadership, we helped spark the creation of an organic, editorial-first golf franchise designed specifically for YouTube.

The result is The Bag Drop, a brand new format that lives natively on GQ’s YT channel and allows brand partners to align without compromising editorial integrity. The debut episode featuring Tony Finau surpassed 300K views, proving that commercially informed storytelling can still lead with authenticity and audience trust.

See the YT link HERE!!!