GREY GOOSE - A MARTINI HOLIDAY

THE ASK
Increase brand awareness by crafting a narrative that highlights the Martini as a symbol of sophistication and entertainment

THE APPROACH
We cast talent, Alexandra Daddario and Jermey Pope, in custom videos with Vogue & GQ to demonstrate how holiday hosting can be made effortlessly classy with Grey Goose. The campaign reached target audiences through native interactive articles and social channels.

Link to the Vogue article here!!!

Link to the GQ article here!!

RESULTS:
15M+ Views on custom videos across all platforms
62.6% Average campaign Video Completion rate