Michelin

Berry was brought in to oversee the Michelin PS4S event as Show runner and Executive Creative Director, he and his team produced over 225 films for 225 celebrities in two weeks, featuring the likes of Keanu Reeves, Brody Jenner and Pete Wentz.

The films catapulted Michelin into the forefront of the minds of the global marketing community as a truly innovative and exciting thinker.

Here are just four of the 225 films that the team built out for social - a truly gargantuan feat.