Mo Bamba

THE ASK - Drive awareness around the launch of ACUVUE OASYS Transitions lenses.

THE APPROACH - Through a custom video series, we focused on telling the story of NBA superstar Mo Bamba - an unconventional visionary. The storyline of the video highlighted MO’s background, his journey to where he is today, whilst nodding to ACUVUE’s OASYS Transitions lenses and how he is able to interact with his surroundings and accomplish his work.

Watch the video on GQ (here!!)